WordPress is a
great CMS (content management services) platform. It provides CDN
(content delivery network) services to millions of professional
Website development companies, startups, and small entrepreneurs and
facilitating them with their excellent services, all over the world.
From 2000 to 2016 WordPress has reached the several milestones and
started providing access to more than 400 million websites worldwide.
All around the globe, most of the top 1 million websites are powered
by WordPress. It is able to publish posts in every 17 seconds, these
facts are enough to show the significance of WordPress as CMS.
Why it is
necessary
According to the
popularity of the site, it is also essential to optimize website's
speed and performance. A slow loading website can create the hassle
for the user but can affect your visitors, subscribers and customers.
These specific tasks need to be optimized correctly otherwise, it
will slow down the speed of the website. Business from all over the
world relies on it. For an SEO, it is necessary to know about how
much time the site is taking to load the page if your website is slow
visitors will not wait for it to load, or they may click back before
loading the page of your website.
The improved
performance led to fast loading pages, better user experience,
providing better services in less time. Increased page reviews will
improve the ranking of the sites in the search engine optimization.
Google also included site speed in its ranking algorithm, that means
the site speed effects SEO. Now, the slow ranking of your site will
result in losing customers due to impatience and reduced rankings in
the search engine. Google and other search engines started penalizing
the website through lower downing the rankings on the site.
When any visitor
or subscriber visit your website, it is up to you that how could you
convince them in few seconds to stay there. According to a general
report, "a 2-second delay in page responsiveness reduced user
satisfaction by 3.8% and increased lost revenue per user by 4.3% and
reduced clicks by 4.3%."
If your site
takes too long to load, the number of visitors will already go before
you paid the attention.
How to check
the speed
Beginners often
think that their site is not taking time in loading, just because it
is running on their system. Since frequently visiting the same site,
the modern browsers like chrome store cache of your own site, and it
automatically starts loading it as soon as it starts. The same
website visited by the new user takes time in loading. He will not
experience the same.
When you run
website speed test, to load the website, 2 seconds is the best time.
What slows
down your website
The speed test
reports have multiple technical recommendation for improving
performance of website.
The primary
causes are web hosting, WordPress configuration, page size, bad
plugins, external scripts etc.
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